How to Grow Your Business in a Recession

By Jim Galiano. Over the past year I’ve noticed certain businesses within my home state of Florida who’ve continued to grow and thrive – in spite of a poor overall economy. On the other hand, many others who share the exact same niche have either closed ...

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Are You “Into it?”

By Jim Galiano. Some people are “into Golf.”  Others are “into computers.”  Everyone’s into something, right?  It’s hard to find a person who doesn’t have an above average interest with a particular subject, hobby or pastime.  Some call this ...

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Accomplish More by Not Setting Goals

By Jim Galiano. The concept of setting goals is, surprisingly enough, only about 100-years old.  This fact really surprises some people.  The term “goal-setting” became part of the American vernacular with the advent of sports into the American culture a...

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Marketing Wisdom – Be the same… but different

By Jim Galiano. I got a really good piece of business advice, way back in 1986. I was told, “Be the same, but different.” People are drawn to familiarity… but intrigued by uniqueness. If you “mimic” another business’ style a...

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Traffic May Not Be YOUR Key To Online Success

By Jim Galiano. When I first started online in 1997, Search Engine Optimization didn’t exist in the form it does today.  “Googling it” had yet to be coined as a term.  Making money online in the mid to late 90’s may seem a lot different than it today...

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Building “Local” Web Sites

By Jim Galiano. Several years ago “City Portals” began springing up all over the Internet.  The idea was, a city site could be used to marketing a variety of business types in a specific locale.  If the City or Town Web site ranked high enough in...

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