By Jim Galiano. I got a really good piece of business advice, way back in 1986. I was told, “Be the same, but different.” People are drawn to familiarity… but intrigued by uniqueness. If you “mimic” another business’ style and marketing too closely, you’re going to come across as a cheap copy. You initially learn...

By Jim Galiano. Over the years I’ve experimented with a variety of online businesses.  I start very simply by taking an idea or concept and develop it from there.  The problem was, when I first started back in 1996, you had to do just about everything “the hard way.”  I learned HTML and worked around the clock just to get things off the ground.  By the...