By Jim Galiano - The best way to make money for your offline business – regardless of the business type, is to do so as a direct marketer.  A direct marketer focuses upon a specific niche or group of people.  These people may have certain interests, a particular affiliation, or even own homes within a specific locale in common. The target of a direct marketing...

By Jim Galiano – Using eMail to generate publicity for your products, services, websites, etc., has changed quite a bit from the time I originally started back in 1997. I use the term “publicity” as opposed to marketing because my business encompasses a very large chunk of the “offline world.” Brick and mortar businesses need to publicize what they’re...

By Jim Galiano - Using the Internet to create publicity for your offline business can work a lot faster once you understand the mechanics of the online world.  In the Online world; facts, figures and information are churned out throughout the day at a frenzied pace. The attention span of those reading and assimilating this information is shorter than ever before....

By Jim Galiano. You don’t have to be a social media expert to make money on Facebook. Some people are using Facebook in a way that’s very similar to Craig’s List. They’re listing cars for sale, apartments or homes for rent… and even little knickknacks.  If you have quite a few friends, you’d be surprised how quickly the word can...

By Jim Galiano. When I started my first business as a young 20-something, I worked a lot of hours for very little profit. Come to think of it, there wasn’t any profit at all. Not when you total in the total amount of hours and time spent trying to “sell stuff.” In the terms of dollars and cents, there wasn’t a profit at all. The real profit, however, that...

By Jim Galiano I originally signed up with Facebook back in September of 2009. I wasn’t in a hurry to engage in social networking because I was already running over a dozen websites and had built quite a few mailing lists since original start back in 1997. By having existing business sites that were already established (not to mention the ones I run for others)...