By Jim Galiano. If you’re serious about finding what works for you – personally, in your online business… there are a few things you have to think about and realize first. First, you have to find the right audience for your product. All traffic is not created equal and you want to make sure a better percentage of the traffic coming to your site are the people...

By Jim Galiano Getting traffic to your website isn’t as difficult as some people think. Once they’re there, if they’re not buying, you modify your sales copy and offers until they do. That’s internet marketing made as simple as possible. In most cases, I stick with subjects I already know about in the areas I’m already involved with. This makes the whole...

By Jim Galiano. If you’re just starting out with a new web site idea for your business in 2010, the choices you face are about 50-times what they were 10 to 15 years ago. It sort of reminds of the 1970’s. If someone asked what kind of ice cream you’d like to have, they meant – would you like chocolate, vanilla or strawberry? Back then, that was about it! By...

By Jim Galiano. Over the past year I’ve noticed certain businesses within my home state of Florida who’ve continued to grow and thrive – in spite of a poor overall economy. On the other hand, many others who share the exact same niche have either closed their doors completely or seem to be barely hanging on.  Are the successful businesses doing things...

By Jim Galiano. Some people are “into Golf.”  Others are “into computers.”  Everyone’s into something, right?  It’s hard to find a person who doesn’t have an above average interest with a particular subject, hobby or pastime.  Some call this a “passion.”  Passion may be too strong a word for others, though.  Especially today.  That’s...

By Jim Galiano. The concept of setting goals is, surprisingly enough, only about 100-years old.  This fact really surprises some people.  The term “goal-setting” became part of the American vernacular with the advent of sports into the American culture as the 20th century got under way.  If you read the writings of self-help authors of the 1890’s and...

By Jim Galiano. I got a really good piece of business advice, way back in 1986. I was told, “Be the same, but different.” People are drawn to familiarity… but intrigued by uniqueness. If you “mimic” another business’ style and marketing too closely, you’re going to come across as a cheap copy. You initially learn...