How to Market Your Products to Smart People (And Dumb People, too!)

By Jim Galiano – For the sake of simplicity, let’s say that there are only two types of people in the world. Smart people… and dumb people. In reality, we know there is a wide spectrum and varying levels or degrees of both. Just bringing this subject up ...

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Develop an Internet Marketing and Publicity Plan that works for you

By Jim Galiano – There are a lot of ways to promote your business online. About twice as many as there were ten years ago. More choices are a good thing, right? Not really. The more choices people have, the less inclined they are to follow any single one thr...

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Business People vs Opportunity Junkies

By Jim Galiano – I was in a bookstore the other day and saw a copy of an old Opportunity Magazine I hadn’t read in years. I picked it up and browsed through it for a moment. Same old stories with different titles you might say.  It was hard to believe...

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The Tools for Your Success

By Jim Galiano – Last week I was speaking to a friend about a program called “Ventura Publisher.” Back in the early 1990’s, this was “the program” to use for writing or publishing books. It was so expensive, at least for me at the time… I cou...

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Direct Marketing – Use it or lose it

By Jim Galiano – The best way to make money for your offline business – regardless of the business type, is to do so as a direct marketer.  A direct marketer focuses upon a specific niche or group of people.  These people may have certain interests, ...

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Publicizing Your Offline Business in the Online World

By Jim Galiano – Using the Internet to create publicity for your offline business can work a lot faster once you understand the mechanics of the online world.  In the Online world; facts, figures and information are churned out throughout the day at a f...

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Selling On Facebook

By Jim Galiano. You don’t have to be a social media expert to make money on Facebook. Some people are using Facebook in a way that’s very similar to Craig’s List. They’re listing cars for sale, apartments or homes for rent… and ev...

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Building The Perfect Business

By Jim Galiano. When I started my first business as a young 20-something, I worked a lot of hours for very little profit. Come to think of it, there wasn’t any profit at all. Not when you total in the total amount of hours and time spent trying to “sell st...

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Conversation Marketing – Facebook Style

By Jim Galiano I originally signed up with Facebook back in September of 2009. I wasn’t in a hurry to engage in social networking because I was already running over a dozen websites and had built quite a few mailing lists since original start back in 199...

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Online Business – Question & Answers

By Jim Galiano. As an Internet Publicity and Publishing Consultant, I field a variety of questions each and every month. Below are just a few I’ve recently received from clients and prospective clients from around the world. I hope you will benefit from ...

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